It is always nice when new bike shop opens in town. Especially one as nice looking as Superb. I have been following it’s progress for a while now and have been very impressed with what they have been doing with the space, and with the product line. If you want some fancy bike bling…look no further. They are having a big ole grand opening Friday, October 23rd. Stop by the store to check out the amazing bikes, the sweet gear, food drinks, a “hot bike contest” with prizes and much more! The cd they send me had all sorts of fun pictures on it, I have selected the most relevant below.

Press release below.

Superb is a concept bicycle boutique poised to supply the growing Boston cycling community with excellence in service and products. A bicycle boutique focused on new & classic road, track, and urban cycling; Superb is a full service shop offering repairs and sales in an environment designed to stylize bicycle shopping. Expanding on the shop’s original 1900’s motif, the retail store is a marriage of Victorian aesthetic and minimalist design. By Taking inspiration from the curving forms of a Velodrome, the design of the shop blends the dynamics of cycling to surfaces that highlight the uniqueness of the product. As the need for alternative methods of transport become an ever-growing reality, Superb responds to the consumer’s desire and simple ways to get around town, while offering tailored components and frames to fit individual personalities. We live in a world where we define ourselves by what we wear, what we use, and today, also by what we ride.

Located in the Fenway area, we are pleased to invite you to our grand opening Friday, October 23rd for a chance to meet the artists, designers, and minds behind Boston’s latest outpost of high design and retail experience. Join us as we celebrate Superb’s opening for a night of interaction with Boston’s cycling community. Food and Drinks will be served while Boston’s top DJ’s provide the soundtrack to the event. If you want to show off your ride, the “Hot Bike contest” registration starts
@ 9pm. Celebrity Judging @ 10:30pm for awesome store giveaways.

Superb Bicycle: Provisions for Cycling Address: 842 Beacon Street Boston 02215
Store Hours: Monday-Saturday 11am-7pm, Sunday 12-6pm Grand Opening Party: Friday, October 23rd 8pm-11pm Visit our website for more info on the shop and what we do: www.superbbicycle.com e-mail any questions to jason@superbbicycle.com or call the shop: 617.236.0752
Hope to see you there!!!

more pictures below.

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So even though Open is officially open, it is having it’s grand opening next Saturday, the 11th. Shop is open from 10a-7p, Chorus gallery reception @ 7p,macaframa premeire @ 9p and then bicycle related events to follow. Entrance is located at the corner of Washington Street & Hawkins Street in Union Square, at approximately 285 Washington Street. (map link)

OPEN launches it’s unique Union Square bicycle shop, art gallery, and design studio. Zachary Teachout and Joshua Kampa, the creatives behind OPEN, quietly unlocked the doors to their new bicycle retail and repair boutique this week. Located in the center of hip and upcoming Union Square in Somerville MA, OPEN encompasses a innovative approach to the bicycle-centric lifestyle, offering new and vintage bicycles, frames, components, and accouterments for a diverse crowd of urban riders. Folded into the newly-renovated warehouse space (formerly
home to Merlin Titanium) is a unique retail store, a full service repair and restoration workshop, a stand-alone art gallery, and a interdisciplinary design studio.

OPEN approaches the Boston metropolitan cycling scene with a fresh and passionate perspective. Both Teachout and Kampa are enthusiastic and committed cyclists and come from creative entrepreneurial backgrounds both inside and outside the industry. They have applied a forward-thinking design philosophy to the shop concept and creation, wiping away the typical “bike shop” structure in favor of a more culturally responsive experience.

Adding to the very unique retail experience, the space will house both the Superbe Design Collaborative and the revolving art gallery, Chorus. The interdisciplinary design studio, comprised of a tight-knit group of young talent, brings to the table an extraordinary range of design experience, from realized large-scale architecture to highly successful brand development projects, as well as published graphic, print and photography work. Chorus, referring to the perception of a number of individual sounds from multiple sources as a single, richer sound, will operate as a stage for local, national and international artists, designers and makers to display and distribute both their work and vision.

ps. the shop is real purty too.

click below for more great pictures.
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