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Fallout From The BPHC Misguided Helmet Campaign Continues

Written by Boston Biker on Oct 23

Bikeyface nails it with this amazing infographic. See the whole thing here.

I think she really sums it up with the following statement:

There’s many points along the way where an individual, a community, and a city, can prevent more tragedies from happening. Helmet or not, when you put a car against a vulnerable road user, you know who the victim will be. Cities need to get real about safety. No excuses.

I am positive this is a response to the failed attempt by the Boston public health commission to promote helmet use with grizzly images of bloody cyclists.

As the url on the posters has finally started to direct to the BPHC website talking about the program.

It would seem they are taking the “hunker down” approach to their ad campaign. Spending most of their words on defending the program rather than showing in anyway that it will be or has been affective.

And the criticism didn’t just come from this humble blog, but rather from around the country.

From Bike Portland, to Bike Snob NYC, to Grist, The Atlantic, and a bunch of other well known blogs, this program has been widely panned as horrible. Literally people around the country and the world think this is a bad idea, as well as every single person I have talked to in Boston about it.

Its time for the BPHC to re-evaluate this misguided campaign. Frankly I am sick of looking at this poor mans bloody face every single day when I ride to work.


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