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Stealing Bike Culture In The Most Insensitive Way
Written by Boston Biker on Feb 14Many people know about ghost bikes. They are put up to honor a fallen cyclist, most often killed by a car or truck. They are stark reminders of the dangers cyclists face on a daily basis. When I ride past them I am reminded of the fragile nature of life, and it reminds me to be extra careful.
This however is not cool. Appropriating memorials in my opinion is not a good form of advertising. The stunt is part (or so DKNY claims) of a promotion to encourage alternative forms of transport including bicycles. The problem is the only thing on the bike is a DKNY url, and why would you put up something that reminds people of getting hit by cars to encourage transportation? I don’t know I think this is a failed attempt at culture jacking, and a pretty lame one at that. What do you think?
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- Boston’s Invitation to Improve Biking in Boston: Draw on Some Maps! December 14, 2020TweetSometimes, the best way to gather ideas and feedback is to let people draw on some maps. Last night, at the Bike Network Open House, pedallovers unveiled a draft for their upcoming plans for a more connected biking network infrastructure … Continue reading →greg
- Boston’s Invitation to Improve Biking in Boston: Draw on Some Maps! December 14, 2020TweetSometimes, the best way to gather ideas and feedback is to let people draw on some maps. Last night, at the Bike Network Open House, pedallovers unveiled a draft for their upcoming plans for a more connected biking network infrastructure … Continue reading →greg
