Levi’s Sells Fancy Bike Riding Pants

Written by Boston Biker on Mar 11

Capitalists make products for us! I am not a big fan of big business, but I see this sort of thing more as a sign that cycling is getting really big. Cycling is growing at a fantastic clip, and big companies smell money. You don’t have to spend lots of money on fancy bike jeans, but its nice that we make up a large enough demographic that someone is trying to sell us fancy bike jeans.

First its jeans, then what, dedicated well maintained infrastructure? Huzzah!


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