New Ad From Mass Health Connector Throws Bicyclists Under The Bus

No, like fo realz yo! The Massachusetts Health Connector, an arm of the MA Department of Health and Human Services, just released an advertisement campaign for health insurance, and has decided to go with a crashed bicyclist next to a car as their poster (which, you know, is not what I would have gone with).

This ad seems to be raising a lot of hackles in the bicycle community, with no less than 4 email lists and several forums I am a part of talking about it. What do you think? It sort of looks like he flopped over a red light because he is new to the clips and shoes he has on(that has never happened to any of us, right, right?!). He could have been hit by a car, or a bus. One thing for sure he is pissed off.

Everyone should have health insurance and if you are injured by a car it would be awesome if you had insurance, but I am thinking that if they really wanted to show a good reason to get health insurance they should have shown a car crash, as that is much more likely to kill you. Or maybe a sick family member and you loosing your house cause you couldn’t pay the bills, or an old person that needs prescriptions… I don’t know I guess I just don’t like seeing a cyclist hurt. What do you think?

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