Superb’s Awesome Shop Portraits

Superb has been taking awesome pictures of people who are coming into the shop. More here.

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Bold Sprints At Good Life

From Superb:

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Pico Picante, Arc-En-Ciel Studio & Superb are proud to bring Boldsprints back to Good Life! Join us in this fast-paced, indoor race series to Dance, Spin & Sweat off that 9-5 grind. Superb Bicycle will be donating 2 Sprint bikes so get ready for the Rollers, Cold Beers, Prizes (from some sweet sponsors) and the Glory awaiting the winners of each evening’s event.
And if you care about music on your Wednesday night, DJ Mayhem and Dance Pajaritos will be providing the soundtrack all night long so expect all sorts of bassy treats.

And to all the Bike Couriers…don’t think we don’t see you hanging out in Winthrop Square. We are so close, you could even walk. How Scandalous would that be?

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Lady Group Ride This Friday “Chainlynx”

From Superb

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We tried this two months ago, but the weather *seems* to be more stable.So let’s celebrate the best way we know…bike rides.

This week: Chainlynx. A lady-oriented group ride which willl depart this Friday, 6:30 PM, from Superb at 842 Beacon Street.

Here are some frequently asked questions/concerns and their answers:

“I don’t ride a fixed gear! Can I still come?”

OH MY GOODNESS OF COURSE! This is, I will repeat NOT A FIXED GEAR/ROAD BIKE RIDE. Come as you are with the trusty steel (or aluminum, or carbon or Ti) steed of your choice, and we will ride to our destination.
“I’m not fast and in shape..I don’t know if I should do it!”
This ride’s pace is contingent on the participants. This is about getting people on bikes, hanging out and having a good time. If it’s been awhile since you’ve ridden, no worries. Conversely, if you’re a speed demon who feels the need for speed all the time and needs a quick paced ride, this probably isn’t the ride for you.

“How many miles are we riding?”

Excellent question! This ride is geared to be more like 10-15 miles, with our destination being about 6-7 miles away from Superb. That way we can stop, get our snack on, and then head back. If you ever have any suggestions, let me know. This week it’s Castle Island, but next month’s destination has yet to be determined.

“But I don’t know anyone who is going!”

This ride started out in response to a vocalized desire to meet more lady cyclists. By the end of the ride you’ll know everyone! If that still weirds you out, stop by the shop on Thursday, say hi, introduce yourself. That way, you’ll know me!

Not a lady and a little bummed you don’t get to go on a group city ride? Well, you’re in luck. Within the next two weeks we’ll be starting up another unisex group ride geared towards city cycling. Feel free to give us suggestions or recommended dates/times. Again, this bike ride is for EVERYONE! We want to make sure its as convenient as possible!

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Superb Grand Opening

It is always nice when new bike shop opens in town. Especially one as nice looking as Superb. I have been following it’s progress for a while now and have been very impressed with what they have been doing with the space, and with the product line. If you want some fancy bike bling…look no further. They are having a big ole grand opening Friday, October 23rd. Stop by the store to check out the amazing bikes, the sweet gear, food drinks, a “hot bike contest” with prizes and much more! The cd they send me had all sorts of fun pictures on it, I have selected the most relevant below.

Press release below.

Superb is a concept bicycle boutique poised to supply the growing Boston cycling community with excellence in service and products. A bicycle boutique focused on new & classic road, track, and urban cycling; Superb is a full service shop offering repairs and sales in an environment designed to stylize bicycle shopping. Expanding on the shop’s original 1900’s motif, the retail store is a marriage of Victorian aesthetic and minimalist design. By Taking inspiration from the curving forms of a Velodrome, the design of the shop blends the dynamics of cycling to surfaces that highlight the uniqueness of the product. As the need for alternative methods of transport become an ever-growing reality, Superb responds to the consumer’s desire and simple ways to get around town, while offering tailored components and frames to fit individual personalities. We live in a world where we define ourselves by what we wear, what we use, and today, also by what we ride.

Located in the Fenway area, we are pleased to invite you to our grand opening Friday, October 23rd for a chance to meet the artists, designers, and minds behind Boston’s latest outpost of high design and retail experience. Join us as we celebrate Superb’s opening for a night of interaction with Boston’s cycling community. Food and Drinks will be served while Boston’s top DJ’s provide the soundtrack to the event. If you want to show off your ride, the “Hot Bike contest” registration starts
@ 9pm. Celebrity Judging @ 10:30pm for awesome store giveaways.

Superb Bicycle: Provisions for Cycling Address: 842 Beacon Street Boston 02215
Store Hours: Monday-Saturday 11am-7pm, Sunday 12-6pm Grand Opening Party: Friday, October 23rd 8pm-11pm Visit our website for more info on the shop and what we do: www.superbbicycle.com e-mail any questions to [email protected] or call the shop: 617.236.0752
Hope to see you there!!!

more pictures below.

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