The Latest From BostonBiker.org

News, Events, Updates


Cyclists And Pedestrians Better For Business Than Drivers

Written by Boston Biker on Dec 05

People who cycle or walk spend less per visit, but visit many more times per month at local business. If you own a local business, put some bike racks out front, and watch your sales go up!  (read the entire article here)

Their findings are neatly summarized in these three graphs. This first one shows how much consumers spent on average per trip, by transportation mode:

Here, people estimated how many trips they took per month:

And this is the total estimate of consumer spending per month:

Until now there hasn’t been much empirical evidence to allay such concerns. Clifton and several colleagues have attempted to fill that research gap in a project for the Oregon Transportation Research and Education Consortium (read a PDF of the draft report here). They surveyed 1,884 people walking out of area convenience stores, restaurants and bars, and another 19,653 who’d just done their supermarket shopping. Some of the results are unsurprising: Drivers still make up a plurality of customers to all of these businesses. And, with greater trunk capacity, they far outspend people who travel to the grocery store by foot, bike or transit.

But for all of the other business types examined, bikers actually out-consumed drivers over the course of a month. True, they often spent less per visit. But cyclists and pedestrians in particular made more frequent trips (by their own estimation) to these restaurants, bars and convenience stores, and those receipts added up. This finding is logical: It’s a lot easier to make an impulse pizza stop if you’re passing by an aromatic restaurant on foot or bike instead of in a passing car at 35 miles an hour. Such frequent visits are part of the walkable culture. Compare European communities – where it’s common to hit the bakery, butcher and fish market on the way home from work – to U.S. communities where the weekly drive to Walmart’s supermarket requires an hour of dedicated planning.

“It’s not just a phenomenon born of the need to carry things,” Clifton says. Walkable (and bikeable) communities by definition facilitate a more frequent interaction between patrons and businesses. This means these bikers and pedestrians are also more regular customers. “That also says something about marketing,” Clifton says, “about customer loyalty, about neighborhood-based businesses.”


submit Cyclists And Pedestrians Better For Business Than Drivers to reddit.com Add to Reddit.

Tags: ,
Posted in advocacy, Bike Business | No Comments »

The Word On The Street

  • RSS Here is what people are saying

    • RIP Tom Menino Just 2 miles of paint in 2014? Sadness October 30, 2014
      Tweetwww.cyclelicio.us/2011/tom-menino-bicycle/ … We only wish Tom Menino had found riding a bike a bit sooner in his life. He may well still be with us given the health benefits of riding a bike. Sadly he got hit by a car … Continue reading →
      dotriderblog
    • Scoping Out Bike Routes While Driving October 30, 2014
      TweetDriving in and around cities has got to be one of the most stressful and frustrating experiences anyone can have. Drivers can’t let their guard down for even one minute for fear that a wayward car will lull them into … Continue reading →
      IsolateCyclist
    • 14th Annual Boston Halloween Bike Ride Is Tomorrow! October 30, 2014
      TweetGreg Hum (Contributor) plays drums on his bike, gets people together for really big midnight and monthly bike rides, and is easily distracted by shiny things and fried potatoes. He shares stories and more on his personal bike blog, The Humble … Continue reading →
      greg
    • 14th Annual Boston Halloween Bike Ride Is Tomorrow! October 30, 2014
      TweetGreg Hum (Contributor) plays drums on his bike, gets people together for really big midnight and monthly bike rides, and is easily distracted by shiny things and fried potatoes. He shares stories and more on his personal bike blog, The Humble … Continue reading →
      greg
    • Mayor Menino Has Passed Away. October 30, 2014
      TweetThomas M. Menino, the longest-serving mayor in Boston’s history, has died. He served as mayor from 1993 until 2013. The Boston Globe reports: Thomas Michael Menino, who insisted a mayor doesn’t need a grand vision to lead, then went on … Continue reading →
      Boston Biker
    • I’m commuting – if you wanna race go enter a crit. October 29, 2014
      TweetSometimes you gotta love other commuters. Yesterday – riding – and it’s tuesday, so I do interval training on my 45 lbs commuter bike, loaded with packs. After a good session with my hear rate up into the 170+ zone … Continue reading →
      altbiker
    • TRUCKIN’ ON: Reducing the danger of Trucks and other Large Vehicles October 29, 2014
      Trucks are only 4% of vehicles in the United States but cause about 7% of pedestrian fatalities and 11% of cyclist fatalities. The disparity is even higher in urban areas – a London analysis found that the 4% of vehicles that were trucks were involved in nearly 53% of cyclist fatalities. In Boston, 7 out […]
      Steve Miller
    • People’s Pike or People’s Pillar to Post? October 27, 2014
      TweetHow would I like to think of the People’s Pike? I want to see a bicycle path and an adjacent footpath which avoid crossing and turning conflicts, passing under the ramps to the Turnpike and to the proposed West Station, … Continue reading →
      jsallen
    • People’s Pike or People’s Pillar to Post? October 27, 2014
      TweetHow would I like to think of the People’s Pike? I want to see a bicycle path and an adjacent footpath which avoid crossing and turning conflicts, passing under the ramps to the Turnpike and to the proposed West Station, … Continue reading →
      jsallen
    • People’s Pike or People’s Pillar to Post? October 27, 2014
      TweetHow would I like to think of the People’s Pike? I want to see a bicycle path and an adjacent footpath which avoid crossing and turning conflicts, passing under the ramps to the Turnpike and to the proposed West Station, … Continue reading →
      jsallen