The Latest From BostonBiker.org

News, Events, Updates


Cyclists And Pedestrians Better For Business Than Drivers

Written by Boston Biker on Dec 05

People who cycle or walk spend less per visit, but visit many more times per month at local business. If you own a local business, put some bike racks out front, and watch your sales go up!  (read the entire article here)

Their findings are neatly summarized in these three graphs. This first one shows how much consumers spent on average per trip, by transportation mode:

Here, people estimated how many trips they took per month:

And this is the total estimate of consumer spending per month:

Until now there hasn’t been much empirical evidence to allay such concerns. Clifton and several colleagues have attempted to fill that research gap in a project for the Oregon Transportation Research and Education Consortium (read a PDF of the draft report here). They surveyed 1,884 people walking out of area convenience stores, restaurants and bars, and another 19,653 who’d just done their supermarket shopping. Some of the results are unsurprising: Drivers still make up a plurality of customers to all of these businesses. And, with greater trunk capacity, they far outspend people who travel to the grocery store by foot, bike or transit.

But for all of the other business types examined, bikers actually out-consumed drivers over the course of a month. True, they often spent less per visit. But cyclists and pedestrians in particular made more frequent trips (by their own estimation) to these restaurants, bars and convenience stores, and those receipts added up. This finding is logical: It’s a lot easier to make an impulse pizza stop if you’re passing by an aromatic restaurant on foot or bike instead of in a passing car at 35 miles an hour. Such frequent visits are part of the walkable culture. Compare European communities – where it’s common to hit the bakery, butcher and fish market on the way home from work – to U.S. communities where the weekly drive to Walmart’s supermarket requires an hour of dedicated planning.

“It’s not just a phenomenon born of the need to carry things,” Clifton says. Walkable (and bikeable) communities by definition facilitate a more frequent interaction between patrons and businesses. This means these bikers and pedestrians are also more regular customers. “That also says something about marketing,” Clifton says, “about customer loyalty, about neighborhood-based businesses.”


submit Cyclists And Pedestrians Better For Business Than Drivers to reddit.com Add to Reddit.

Tags: ,
Posted in advocacy, Bike Business | No Comments »

The Word On The Street

  • RSS Here is what people are saying

    • Cambridge Bike Safety Update January 20, 2017
      TweetGot this in the email from the Cambridge Bike Safety Folks:   Happy New Year! We hope you had a wonderful holiday season. We’re excited to report that planning for the Spring protected bicycle lane pilots is now in full … Continue reading →
      Boston Biker
    • Commonwheels’ Season of Earn A Bikes Classes Begins! January 18, 2017
      Our first session of the Women's Earn A Bike program has begun! The group meets every Tuesday and is the first of what will be six Earn A Bike classes held by Commonwheels this winter. There will be a second session of the Women's Earn A Bike... Continue reading →
      commonwheels
    • Thing A Week 2: Sculpting An Adult Toy January 15, 2017
      As part of my new years resolution to make a new thing every week this year, I have decided to make the second weeks project, sculpting an adult toy. Hold on to your hats prudes, and wholesome folks, futurecrash is going blue.  By which I mean, I have decided to make my own adult toy.  The […]
      Boston Biker
    • Bikes Not Bombs Winter Update January 11, 2017
      TweetFrom BNB: Save the Date for Bike-A-Thon! We’ll be hosting our 30th Annual Bike-A-Thon on June 4th! We’ve been working on a new route this year check out our Instagram for some sneak peeks! Call for Partnerships We’re looking for … Continue reading →
      Boston Biker
    • Custom Hammer And Gear Earrings January 8, 2017
      Made these for a client, think they look nice.  The posts are set so that the earrings hangs to match the logo they were designed after. Continue reading →
      Boston Biker
    • Thing A Week 1: Custom Safety Pins January 7, 2017
      As part of my new years resolution to make a new thing every week this year, I have decided to make the first weeks project, custom safety pins. After the Brexit vote in the UK a lot of people there started wearing safety pins as a sign to others that they were “safe.”  Basically that […]
      Boston Biker
    • Hubway Shut Down For The Storm January 7, 2017
      TweetGood to know if you use Hubway to get to work: From Hubway: Due to a forecast of inclement weather, Hubway will temporarily close at 12PM noon on Saturday, January 7th, to protect the safety of our riders and staff. … Continue reading →
      Boston Biker
    • The Math On Driving Doesn’t Work January 6, 2017
      TweetFrom MetroNews A common political argument is that bike and transit riders should “pay their own way.” A study in Vancouver however suggested that for every dollar we individually spend on walking, society pays just 1 cent. For biking, it’s … Continue reading →
      Boston Biker
    • Lawmakers Pass 50$ Fine For Parking In Bike Lanes January 5, 2017
      TweetDon’t know if the governor is going to sign it…but he should.   Drivers across the state could be penalized with a ticket of up to $50 for stopping in a bike lane under legislation sent to the governor’s desk … Continue reading →
      Boston Biker
    • 2017 Thing A Week Projects! January 4, 2017
      I have had a lot of project ideas kicking around in my head for a while now, and I have decided with the new year its time to get some of them out of my head and into the real world. I am striving to complete one project a week, as well as documenting them […]
      Boston Biker