The Latest From BostonBiker.org

News, Events, Updates


Cyclists And Pedestrians Better For Business Than Drivers

Written by Boston Biker on Dec 05

People who cycle or walk spend less per visit, but visit many more times per month at local business. If you own a local business, put some bike racks out front, and watch your sales go up!  (read the entire article here)

Their findings are neatly summarized in these three graphs. This first one shows how much consumers spent on average per trip, by transportation mode:

Here, people estimated how many trips they took per month:

And this is the total estimate of consumer spending per month:

Until now there hasn’t been much empirical evidence to allay such concerns. Clifton and several colleagues have attempted to fill that research gap in a project for the Oregon Transportation Research and Education Consortium (read a PDF of the draft report here). They surveyed 1,884 people walking out of area convenience stores, restaurants and bars, and another 19,653 who’d just done their supermarket shopping. Some of the results are unsurprising: Drivers still make up a plurality of customers to all of these businesses. And, with greater trunk capacity, they far outspend people who travel to the grocery store by foot, bike or transit.

But for all of the other business types examined, bikers actually out-consumed drivers over the course of a month. True, they often spent less per visit. But cyclists and pedestrians in particular made more frequent trips (by their own estimation) to these restaurants, bars and convenience stores, and those receipts added up. This finding is logical: It’s a lot easier to make an impulse pizza stop if you’re passing by an aromatic restaurant on foot or bike instead of in a passing car at 35 miles an hour. Such frequent visits are part of the walkable culture. Compare European communities – where it’s common to hit the bakery, butcher and fish market on the way home from work – to U.S. communities where the weekly drive to Walmart’s supermarket requires an hour of dedicated planning.

“It’s not just a phenomenon born of the need to carry things,” Clifton says. Walkable (and bikeable) communities by definition facilitate a more frequent interaction between patrons and businesses. This means these bikers and pedestrians are also more regular customers. “That also says something about marketing,” Clifton says, “about customer loyalty, about neighborhood-based businesses.”


submit Cyclists And Pedestrians Better For Business Than Drivers to reddit.com Add to Reddit.

Tags: ,
Posted in advocacy, Bike Business | No Comments »

The Word On The Street

  • RSS Here is what people are saying

    • Quincy Is Co-Hosting Traffic Skills Cycling Course With MassBike February 8, 2018
      TweetFrom the email: Hello Quincyclists, I would like to announce that Quincy is co-hosting a League of American Bicyclists’ Smart Cycling Traffic Skills 101 class on April 7 and 8. Please join us! Register here: http://www.massbike.org/ts101quincy This Traffic Skills 101 Cycling … Continue reading →
      Boston Biker
    • Last all To Submit Comments For Allston I-90 DEIR February 7, 2018
      TweetFrom Livable Streets: Are you willing to wait 22 years for your train to show up? Now is the time to let state leaders know that we can’t afford to wait. The Allston I-90 Interchange project can transform access and mobility for … Continue reading →
      Boston Biker
    • Hubway Winter Update February 2, 2018
      TweetFrom Hubway:   Hubway had a winning January! This past month, Hubway riders took over 40,000 trips, more than double the January record. Want to try out winter riding? You don’t need to be tough — you just need to be … Continue reading →
      Boston Biker
    • Speak Up For Zoning Reform In MA! February 1, 2018
      TweetFrom Livable Streets: Did you know that the last time Massachusetts updated its zoning laws was in 1975? We need your help today to ensure that our future includes responsible planning for great neighborhoods! Contact Massachusetts legislators and let them know that we … Continue reading →
      Boston Biker
    • My e-mail in support of West Station January 31, 2018
      TweetAlexander Strysky is the reviewer for the Massashusetts Environmental Protection Agency reviewer for the I-90 Interchange project in Allston. The Massachusetts Department of Transportation has backed off from plans for prompt construction of  anew West Station on the Framingham-Worcester commuter-rail … Continue reading →
      jsallen
    • My letter to the Globe about the Kurmann fatality January 31, 2018
      TweetI’ve read the Op-Ed piece by Andrew Fischer and Alan Wright, “Killing Bicyclists should be a crime” in the Sunday, January 28 Globe. I agree with Wright and Fischer that a charge of involuntary manslaughter against the trucker in the … Continue reading →
      jsallen
    • My letter to the Globe aobut the Kurmann fatality January 31, 2018
      TweetI’ve read the Op-Ed piece by Andrew Fischer and Alan Wright, “Killing Bicyclists should be a crime” in the Sunday, January 28 Globe. I agree with Wright and Fischer that a charge of involuntary manslaughter against the trucker in the … Continue reading →
      jsallen
    • Take Action! Support Safe Streets Legislation January 31, 2018
      TweetFrom livable streets: Next Wednesday, February 7th is the deadline for legislative committees to act on bills, and An Act to Reduce Traffic Fatalities remains in front of the Joint Committee on Transportation. Will you help us make Massachusetts streets safer for all? The … Continue reading →
      Boston Biker
    • Bikes Not Bombs Update January 31, 2018
      Tweet Save the Date for our Bike-A-Thon! It’s official, our 31st Annual Bike-A-Thon will be on Sunday, June 10th, 2018! There are 4 routes to choose from again this year: 10, 30, 50, and 100 miles. Keep checking our website for updates about … Continue reading →
      Boston Biker
    • BCU Looking For Board Members January 30, 2018
      TweetFrom Their Website: Boston Cyclists Union: Board Member Job Description Purpose: Provide governance to the Boston Cyclists Union organization, stewarding and protecting its mission, while representing the organization to the community and accepting ultimate legal authority for it. Mission:  We’re helping Bostonians … Continue reading →
      Boston Biker