OH MY GOD! Can We Please Have This Right Now!
Written by Boston Biker on Aug 05In Stockholm they have a lottery for good drivers funded by the fines given to bad drivers! THIS IS THE BEST IDEA EVER!
Dear city of Boston,
Please please please set up a system by which citizens can submit fun ideas to help make the city better, and then DO THEM!
<3 Boston Biker
The winning idea of the fun theory award, The Speed Camera Lottery, is tested on the streets in Stockholm, Sweden.
The mere mention of photo radar can set motorists’ teeth gnashing, but what if a portion of the money collected from speeders went into a lottery for law-abiding drivers?
Lifted your foot off the pedal a bit?
Meet the Speed Camera Lottery designed by Kevin Richardson: Senior Producer at Nickelodeon by day and innovative traffic controller by night.
“All the attention seems to go on the bad apples – the people who are breaking the law – and there’s really no attention given to the people obeying the law,” said Richardson in an interview with the Star. “In fact, I would posit that obeying the law is a pretty lonely endeavour.”
Richardson’s speed camera photographs the licence plates of drivers doing the speed limit, as well as those who are speeding.
“The people who are obeying the law will have one of their licence plates pulled (in a lottery) and receive a portion of the money collected from those who were speeding,” explains Richardson.
Earlier this year, the Speed Camera Lottery won The Fun Theory contest. Devised by advertising agency DDB for Volkswagen, the contest challenges inventors to solve a social problem, such as littering and speed-limit adherence, in a way that is, well, enjoyable.
Remember last year’s Internet hit the Piano Staircase? It’s that competition.
Richardson, a father of three who lives in San Francisco, was inspired to create the Speed Camera Lottery after seeing three children struck by cars while riding their bikes.
“Applying the Fun Theory to traffic safety, I asked myself: Could we get drivers to slow down through fun?”
It seems the answer is yes.
Richardson’s design was placed on a street in Stockholm in an experiment that ended in November. The average speed of traffic on the street before the experiment was 32 kilometres per hour. The average speed during the experiment was 25 km/h, a 22 per cent reduction.
“This is a really positive thing – drive legally and earn money. Perfect!” one motorist is heard saying on a Fun Theory video.
One lucky motorist received a $20,000 krona ($3,000) cheque.
Add to Reddit. Tags: amazing idea, speed trap lottery
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