Italian Bicycle Tire Brand, Vittoria Industries, Opens Boston Office

Written by Boston Biker on Apr 11

Got this in the email today.  Vittoria makes great product, and has been very supportive of local builders.  Check out their press release below.  Nice to see the growth in cycling bringing industry (and jobs) to the area.  I might be wrong but I think they might be moving in right down the street from Geekhouse bikes/HQ boston in the “innovation district.”  Would love to see that area become a bike business hub.


On Friday, April 12th 2013, the Italian tire manufacturer, Vittoria Industries, will celebrate the opening of their new Boston office


Boston, MA – Located in the heart of the Seaport district, Vittoria is excited to open its doors and embrace the cycling culture that is so deeply rooted here in Boston.


The combination of a skilled labor force, strong outdoor enthusiast base, and geographical location made Boston an easy choice,” said Vittoria Industries North America President, EJ Riordan. “We are looking forward to growing with the local cycling scene, while continuing to provide the very best product available.


Vittoria Industries Ltd. leads a global operation, with its origins and Global Headquarters in Madone, Italy. Since 1953 Vittoria Industries Ltd. has built highly reputable partnerships within in the cycling industry and created a unique brand image. Today, Vittoria Industries is the world’s leading manufacturer of bicycle tires with an annual production of more than 7 million tires and 900,000 high performance tubulars and cotton tires. Its research & development center develops the best racing tires for all levels.

The group owns two brands; Vittoria for road tires and GEAX for mountain bike.  Additionally it trades third party brands such as Northwave, 3T and Selle Italia.

Our mission and vision:

“We believe that challenging yourself and achieving the next level in sports is the most gratifying, great feeling there is. It is our mission to help you improve your cycling performance and achieve your next level by producing the best and fastest bicycle tires in the world. We have been doing so for the past 60 years.”

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