Didn’t want these to fall through the cracks, even though they were put up a bit ago:
A little more about the BHPC’s helmet campaign, including news about the new bike helmet vending machines:
Whizzing down Commonwealth Avenue through Kenmore Square, Berklee College of Music student Jon Cox could not have looked more hip. He was riding an aqua and chrome vintage bike. The tattoo on his arm showed symbols from an early Led Zeppelin record. He was yawning.
And since he was unencumbered by a bike helmet, he was listening to Mumford & Sons through oversize headphones — oblivious to the large sign he pedaled past featuring a graphic image of a cyclist with a gashed and bloodied face. “Still think it’s the helmet that’s unattractive?” the message read. “There are no good excuses.”
Maybe not, but there are excuses for going helmetless: “I’m pretty broke,” Cox said when stopped for an interview. Then he added, “I’ll be really careful.”
With a growing number of bike lanes in the city — it’s up to 60.3 miles — and its rent-a-bike Hubway program taking off, Boston is aggressively targeting cyclists like Cox in two new ways: with a $40,000 “Wear a Helmet” campaign, replete with scary pictures, and with the city’s first-ever helmet vending machine about to be installed.
News about the cities upcoming “master plan” of bike safety:
As Boston strives to become a world-class biking city, where the car is no longer king of the road, officials are coming together to talk about how its cycling infrastructure can improve even more than it has.
In a matter of years, the Hub has introduced bike-sharing programs, expanded bike lanes through the streets and even handed out free helmets to get riders thinking more about safety when traveling to their desired destinations.
But as more people ride on the road, the risk of fatalities and bike-related accidents become more prevalent.
On Thursday, City Councilors Ayanna Pressley and Felix Arroyo filed a motion for a hearing to explore ways to improve bike infrastructure in Boston and make it a more “liveable city.”
“We have had ambitious efforts to increase access to bikes. We are on our way to becoming— if not already—a world class bike city,” said Pressley.
And finally this video from the UK about bike safety, some nice tips:
Tags: bike safety, media, video
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